Perfecting the Art of the Elevator Sales Pitch
| May 27, 2008 |  View for printing |
When cold calling in person, it is a good idea to have your pitch ready. When the buyer meets you in the reception area, deliver the elevator pitch with enthusiasm, and he or she is much more likely to agree to allocate time to you. On the phone, you can use this method to obtain an appointment. You can even use it in a sales letter.
By Jonathan Farrington
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