MATR News: The Customer is the Company

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The Customer is the Company

May 26, 2008

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Threadless http://www.threadless.com churns out dozens of new--with no advertising, no professional designers, no sales force and no retial distribution. And it's never produced a flop.

By: Max Chafkin

Full Story: http://www.inc.com/magazine/20080601 ... ompany.html

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