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Dissed Online? How To Fix Your Brand's Rep

May 23, 2008View for printing

"My company builds and sells custom computers. Recently we've received some negative comments on consumer sites. How can we handle this hit to our reputation?"

Once the negative reviews of your company have been posted to a consumer site or blog, you have a choice: Rebut them publicly and/or try to contact the reviewers privately to resolve the problem, or ignore the dings and work harder in the future on customer satisfaction. It's a touch choice to make.

By Karen E. Klein

Full Story: http://www.crm-daily.com/story.xhtml ... 1300AJHBDAW
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