"How to Market, Advertise and Promote Your Business or Service In Your Own Backyard" by Tom Egelhoff

When it comes to promoting your business, one size doesn’t fit all. What works for the world’s biggest companies probably isn’t the right fit for your local
small business. You need to get the word out, but you don’t have the time or the money to waste on ineffective and expensive tactics.

Finally, there’s a straightforward, down-to-earth game plan for small business owners like you. This handy guide presents a wealth of effective tactics and ideas specifically designed for small businesses in small markets. Utilizing tons of real examples and simple, straightforward explanations, successful small business owner Tom Egelhoff presents a proven ten-step plan that gives you maximum impact at minimum cost.

You’ll discover how to:

• Design a marketing plan that’s perfect for your local market

• Position your business for growth and success

• Execute your plan and evaluate the results

• Master the principles of small-town advertising

• Bring in more customers than you know what
to do with!

Specifically designed for small businesses
with ten or fewer employees, this is the only in-depth guide that reveals the secrets of super-successful small-town marketing. If you want more bang for your buck, more customers in your store, and more dollars in your pocket, this is the place to start.

Tom C. Egelhoff is an internationally known speaker and author with thirty-two years of small business know-how. His seminars and workshops on marketing and advertising have helped thousands of small business owners become more profitable and successful. His Web site has received as many as four million visitors in a year. For more information, please visit http://www.smalltownmarketing.com.

"Down-to-earth marketing and advertising advice for small-town business owners"

978-0-470-25821-7 • Paperback • 272 pages

US $19.95 • CAN $21.99 • UK £10.99

Available June 2008