Wharton Business Plan Competition - It's Biotech's Year: 'Eight Great' Business Plans to Help People Live Longer and Better
| May 15, 2008 |  View for printing |
A decade ago, when the Wharton Business Plan Competition (BPC) began, the Internet dominated discussions about entrepreneurship. That, of course, was before the bubble burst and many dot.coms were revealed to be, in the words of New Yorker writer John Cassidy, little more than dot.cons.
These days, the Internet remains a critical enabler of commerce, but no one pretends that staking out a little real estate on the web will ensure business success. Instead, student entrepreneurs who compete in the Wharton BPC have recently turned their attention to another promising arena -- healthcare, specifically biotechnology, that combination of medicine, basic science and engineering that has unraveled the human genome and, if it lives up to its promise, could deliver a raft of new treatments for a variety of diseases.
Full Story: http://knowledge.wharton.upenn.edu/a ... icleid=1960
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