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Many wireless resellers going under

May 6, 2008

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A few years ago, organizations from Disney to 7-Eleven to the local pinochle club were jumping into the cellphone business, leveraging their brands to appeal to niches untapped by the big carriers.

Now, many are digesting a hard reality: Running a wireless company isn't as easy as it seemed.

Many resellers of cellphone service — which lease the networks of national carriers — are closing, going bankrupt or struggling.

By Paul Davidson, USA TODAY

Full Story: http://www.usatoday.com/money/indust ... phone_N.htm
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