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Better Business Bureau – Naming Names: Just How Important is it?

May 1, 2008 /

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I may be biting the journalistic hand that feeds me, but I can’t give up just yet. The Spokesman-Review and the BBB are at odds over the issue of whether to report beyond which industries received the most complaints in 2007, and "name names" of those particular companies that forced those industries to the top 10.

My Year in Review column in January, which outlined the most active complaint industries for 2007 and named names, was seriously edited. The specific names of firms that got the bulk of complaints in an industry in 2007 were removed.

When I saw the final edit of that article in the Feb. 3 issue, I felt The Spokesman-Review had let down our audiences by not including those names.

Full Story: http://spokane.bbb.org/WWWRoot/SitePage.aspx?site=70&id=0781b18c-d589-43fe-9b06-d3a0abf96ae8