Saatchi & Saatchi's Kevin Roberts: 'It's All about Getting to the Future First'
| April 3, 2008 |  View for printing |
Kevin Roberts has been CEO Worldwide of Saatchi & Saatchi since 1997, and in the space of 11 years has cemented the ad agency's reputation as one of the most successful and creative companies in the industry. Roberts is perhaps most well known for an idea he came up with called "lovemarks" -- which means creating a brand for which the consumer has "loyalty beyond reason."
Full Story: http://knowledge.wharton.upenn.edu/a ... icleid=1935
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