Montana Meth Project unveils new ads directed by famed filmmaker
| April 1, 2008 |  View for printing |
The Montana Meth Project http://www.montanameth.org/ has unveiled the latest phase of its in-state media campaign, including three TV ads directed by Oscar-nominated filmmaker Alejandro Gonzalez Inarritu (een-YAR'-ee-too).
Inarritu's works include "Babel," "21 Grams" and "Amores Perros."
Full Story: http://www.kesq.com/Global/story.asp?S=8101849
To view the new ads: http://www.methproject.org/View_Ads/
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The Meth Project today unveiled its new advertising campaign, including a series of television ads directed by critically acclaimed filmmaker Alejandro González Iñárritu, the Oscar-nominated director and producer whose works include “Babel,” “21 Grams,” and “Amores Perros.” The ads, which launched today in Montana, are designed to communicate the consequences of Meth use on individuals, their friends, and families. Since the Meth Project’s launch in Montana in 2005, the state has seen a dramatic shift in Meth behaviors and attitudes. The Montana Attorney General’s office reported this week that teen Meth use is down nearly 45% since 2005, Meth-related crime has dropped by 62% in the same period, and the number of employees testing positive for Meth fell 72%.
To learn more, click here: http://www.methproject.org/News_Events/press.php.
To see the new Phase 4 ads, click here: http://www.methproject.org/ads
Thanks for your ongoing support,
Jenny Hildebrand
The Meth Project P.O. Box 240 Palo Alto, CA 94302 http://www.methproject.org
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