Social Networking Websites Key to Generating Business, Experts Say
| March 31, 2008 |  View for printing |
As technology continually changes, many businesses struggle to keep up, said Josh James, CEO of online analytics provider Omniture, Inc. James led a panel discussion during the Governor’s Economic Summit, where experts discussed ways to drive online business.
According to James, social networking Websites are becoming more and more popular and play an integral role in generating business for many companies. “Youtube and Facebook are now bigger than Google or Yahoo. Technology moves really fast. We have to use new media to generate business,” said James.
John Bresse, CEO of Backcountry.com, agreed with James. “Social networking is becoming an international phenomena. If you think it’s a fad, it’s not. By 2012, there will be 1.2 billion people using social networks. It’s the next big thing,” Bresse said.
by Sarah Ryther Francom
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