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The Puppy Dog Close

March 21, 2008 /

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The puppy dog close is one of the most effective ways to get the sale that anyone ever dreamed up. It got its name form the pet store industry. Let me explain.

Have you ever walked by a pet store and saw adorable little puppies playing and frolicking in the front window? Have you ever just visited a pet store for any reason and just happened to go over to the puppy cages to look at the puppies? What happens? The sales clerk approaches and makes a comment like;

“Aren’t these little puppies just adorable?”

by Dr. Rick Johnson

Full Story: http://www.ceo-strategist.com/resources-store/articles.php?id=204

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