Business Lessons From Blue Man Group
| March 12, 2008 |  View for printing |
When Chris Wink talks about the challenges facing his organization, he doesn’t start quoting from Who Moved My Cheese? He quotes from The White Stripes. He points to the song "Little Room," from the Detroit duo's album White Blood Cells, the lyrics to which run in full: "Well, you’re in your little room, and you’re working on something good. But if it’s really good, you’re gonna need a bigger room. And when you’re in the bigger room, you might not know what to do. You might have to think of how you got started, sitting in your little room."
The organization that Wink and partners Matt Goldman and Phil Stanton founded in 1988 is Blue Man Group http://www.blueman.com/ . "Little Room" is on the founders' mind because Blue Man faces a similar conundrum: How to define their enterprise, stretch it, and reach a larger audience — without losing the things that made it special when they were starting out.
Full Story: http://www.robwalker.net/contents/as_blueman.html
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