“The State of Corporate Philanthropy”
| March 10, 2008 |  View for printing |
* Corporate philanthropy can help companies meet consumers’ rising expectations of business’s role in society, say respondents to a McKinsey global survey.
* However, only about a fifth of all respondents say that philanthropic programs at their companies are meeting social goals and stakeholder expectations.
* At these companies, philanthropy programs are likelier to address social and political issues relevant to the business, to be collaborative, and to meet any business goals companies have for them.
* Another small group of respondents say they intend their philanthropic programs to go beyond enhancing company reputation by addressing concrete business goals, such as learning about potential new markets.
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