Utah tourism ads right on target
| March 9, 2008 |  View for printing |
TV spots, print layouts set to lure affluent visitors, outdoor oriented
Now's the time to capitalize on what the airport carousel delivered.
Utah's tourism industry is counting on a sizable return again this year when the state's spring/summer advertising campaign debuts March 17 on nine national cable TV channels, plus local networks in Los Angeles, Denver and Phoenix.
Last year's main commercial, which showed all kinds of recreational gear pouring out of a baggage carousel at Salt Lake City International Airport, was a hit. It put Utah on the vacation map as a place with an abundance of fun, physical things to do. It helped lift the campaign's return on investment to $17.14 for every state tax dollar spent.
By Mike Gorrell The Salt Lake Tribune
Full Story: http://www.sltrib.com/ci_8503802
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