Apple tutorial classes help create bond with customers
| March 3, 2008 |  View for printing |
My "Creative" for the day, I was told, would be "Sundown."
I recently took a test tutorial through Apple's One to One program. The service, which costs $99 a year, allows anyone from a novice to an experienced techie to sit down with an Apple guru one hour a week for one year. These eager teachers, dubbed Creatives, patiently unpack secrets to everything from the basics of operating an iPhone to movie making.
It's all part of the carefully cultivated Apple experience, one of the reasons the company's customers tend to be loyal.
By John Boudreau Mercury News
Full Story: http://www.mercurynews.com/business/ ... ick_check=1
No reader comments so far. Be the first to comment by clicking the button below.
Reprinted under the Fair Use doctrine of international copyright law. Full copyright retained by the original publication. In accordance with Title 17 U.S.C. Section 107, this material is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes.
