Workers Get Incentives to Live Greener
| February 26, 2008 |  View for printing |
Perks Help Spread A Firm's Mission And Foster Goodwill
It irked Greg James to see some of his employees roll up to work in hulking, gas-guzzling sport-utility vehicles -- often driving more than 40 miles a day round trip.
So in 2005 he finally did something about it.
The chief executive and founder of Topics Entertainment Inc., a Renton, Wash., DVD and software publisher, Mr. James established an incentive program that offers its 55 employees $1,000 to trade in their automobiles for one with fewer cylinders in the engine. Buying a hybrid or biodiesel vehicle earns them $2,500, while car pooling at least three days a week pays $300 annually split between the ride sharers.
By KELLY K. SPORS
Full Story: http://online.wsj.com/article/SB1203 ... ?mod=djemSB
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