A new approach to Boise Valley growth – If you recruit the people first, the companies will follow.

THE OLD WAY Recruit companies that people want to work for.

THE NEW WAY Attract the kind of people companies want to hire.

Creativity may have become the Treasure Valley’s most important natural resource, and the quality of life here is the raw material that sustains it.

Boise has attracted a class of young, highly educated and creative workers and artists that have made the Valley one of the most desired places to live and work in the country, according to magazines like Forbes and National Geographic Adventure.

BY ROCKY BARKER [email protected]

Full Story: http://www.idahostatesman.com/273/story/304432.html