At the University of Washington, a quest to become the best public business school in the country
| February 14, 2008 |  View for printing |
Reimaging, rebranding, a new logo? Sounds like the beginning of an advertising campaign for a new product. And in many ways it is, except the product in this case is the University of Washington business school http://bschool.washington.edu/.
It's not often that an institution as large as the UW has the opportunity to radically transform itself. But thanks to the arrival of a large charitable donation, a dynamic local business climate, ever-tighter connections to Asia and the hiring of Mark Emmert as president, transformation is now a real possibility at the university's business school.
Full Story: http://www.washingtonceo.com/home/st ... p-dawg.html
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