Corporate Blogging: More Than Idle Chatter. Do it--and do it as if you mean it.
| February 1, 2008 |  View for printing |
With 100 million blogs now online, you may feel as though the last thing your website or the world needs is another one. But if you don't have a blog, you might want to reconsider. That's because Google (NASDAQ:GOOG), the great arbiter of Web success, has a particular love for blogs.
When compiling its vaunted rankings, the search engine appears to favor websites that are updated frequently and are linked to by other webpages. Given these criteria, blogs have an outsize influence on the results. And blogs are more than a way to game Google. A surprising 66 percent of North American consumers trust blogs as a source of product information, according to a 2007 survey by Nielsen.
By: Leigh Buchanan, Max Chafkin, and Ryan McCarthy
Full Story: http://www.inc.com/magazine/20080201 ... hatter.html 
No reader comments so far. Be the first to comment by clicking the button below.
Reprinted under the Fair Use doctrine of international copyright law. Full copyright retained by the original publication. In accordance with Title 17 U.S.C. Section 107, this material is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes.
