The Risk of Innovation: Will Anyone Embrace It?
| January 20, 2008 |  View for printing |
THE Prius has become one of the hottest cars in America — an amazing development, because this hybrid-electric car requires some rather large changes in how people behave.
I learned the need for Prius-style adaptation early this month, when I rented a Prius from Budget Rent A Car in Seattle. Much to my embarrassment, I couldn’t get it to go forward. Once I got going and arrived at my destination, I couldn’t figure out how to put it in reverse.
By G. PASCAL ZACHARY
Full Story: http://www.nytimes.com/2008/01/20/bu ... 20ping.html 
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