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"It’s Not About the Coffee: Leadership Principles from a Life at Starbucks."

January 17, 2008 /

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End run on Schultz brought us sweet treat

Along with being a Starbucks Corp. board member and a former executive, Howard Behar on Wednesday morning let about 200 people in on a little secret: He’s also a rabble-rouser.

Behar, speaking at the Greater Seattle Chamber of Commerce breakfast in downtown Seattle, drew plenty of chuckles when he shared the origins of the Frappuccino, a popular cold beverage for Starbucks.

Employees in Santa Monica, Calif., created the drink in the early 1990s, Behar said, but there was strong resistance at the company headquarters in Seattle — including opposition from the company’s leader, Howard Schultz.

By CRAIG HARRIS
P-I REPORTER

Full Story: http://seattlepi.nwsource.com/business/347640_sbuxbahar17.html

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