University of Montana Business Students Need Clients for Marketing Plans. This is a great opportunity for your company.
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| January 16, 2008 |  View for printing |
Course: MKT 461. Marketing Management
Senior undergraduate marketing majors work with a local business or non-profit organization to develop a comprehensive marketing plan for one year. Students will perform an in-depth assessment of the current status of the organization and its environment. Special attention is given to the market: students will engage in primary market research, such as customer interviews and competitor observation, in order to identify the factors that drive customer value and buying behavior and the competitive advantages and disadvantages of the organization.
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Marketing Guidance from University of Montana Marketing Students Inspires Gift to School from Karl Tyler Chevrolet http://matr.net/article-26705.html
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Based on the assessment of the organization’s strengths, weaknesses, opportunities and threats, the students will recommend a set of objectives (e.g., customer awareness, traffic, and sales), target market segments, and the appropriate brand/product positioning for the respective segments. Finally, students will make specific recommendations for product/service design and store environment/layout (where applicable), pricing, distribution (where appropriate) and promotion.
While students are required to develop the set of promotional activities up to the concept, many students will also design sample promotional materials such as ads and flyers. The recommend promotional activities will be within the marketing budget of the organization.
For Spring 2008, the course starts on Tuesday, January 22. The projects will be finalized and presented to clients by the end of April. Clients do not incur any monetary costs for these projects but they need to meet with the students and provide them with information and feedback. The total expected time investment for clients is about 6 to 8 hours throughout the term. We cannot guarantee the ultimate quality of the marketing plans.
The value and usefulness of a marketing plan to a client depends on students' effort and motivation but also on the client’s availability and involvement with the students. If you would like to serve as a client, please send me a brief description of your organization and core issues to be addressed in a marketing plan, along with contact information, by Monday, January 21, or as soon as possible.
Thank you for considering this opportunity to help University of Montana students to engage in experiential learning.
Simona Stan
Assistant Professor of Marketing
University of Montana
Tel: (406) 243-6027
E-mail: simona.stan@business.umt.edu
Reader Comments:
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I am impressed with the response I received to my MATR call for help in finding clients for marketing plans. In only a few days I received more than 50 requests and I have only 19 student teams this semester. While we cannot do more marketing plans now, we teach this class again in the fall and spring next year so please stay in touch. You may also want to visit the Small Business Institute website, http://www.business.umt.edu/sbi/, for other types of projects conducted by students. Alternatively, we have an internship program that might be able to assist with additional resources. Please contact Rob Van Driest, the Internship Program Director here at SoBA for more information. Rob can be reached at 243-5137 or by email at rob.vandriest@business.umt.edu. Thank you for your willingness to help our students with experiential learning! Sincerely, Simona Stan Assistant Professor of Marketing University of Montana simona.stan@business.umt.edu 406-243-6027 --Simona Stan
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