QVC owner, Liberty Media invests more than $100 million in Meridian company, BodyBuilding.com
| January 9, 2008 |  View for printing |
Liberty Media, the Colorado-based owner of the QVC home-shopping cable network, has bought a controlling stake in BodyBuilding.com, an Internet retailer in Meridian, for more than $100 million.
BodyBuilding.com CEO Ryan DeLuca said the investment will give his company opportunities to market to untapped consumers through Liberty Media's other interests, but won't change the way it does business.
By Sandra Forester - sforester@idahostatesman.com
Full Story: http://www.idahostatesman.com/busine ... 259023.html
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