Business-Plan Contests Become 'American Idol Meets Trump'
| December 18, 2007 |  View for printing |
In 2005, Julie Tucker Legrand and Jennifer Elias were running low on cash for their fledgling trivia-game business. So the San Francisco entrepreneurs devised what turned out to be a winning plan.
They spent several weeks revising the business plan they had written for their company, SmartsCo. http://smartsco.com/ , and entered the 50-page document in the Make Mine A Million $ Business competition hosted by Count Me In http://www.count-me-in.org/site/ , a New York nonprofit that provides resources for female entrepreneurs.
Making it to the finals in Long Beach, Calif. -- where they gave a three-minute pitch to judges and an audience -- they took home the top prize: a $45,000 loan from Count Me In and a $10,000 credit line from American Express Co.
"It's like American Idol meets Trump," says Ms. Tucker Legrand.
By Kelly Spors
From The Wall Street Journal Online
Full story: http://www.careerjournal.com/jobhunt ... ontent=mail
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