Montana Career Opportunity - Director of Marketing - Chinook Wireless
| December 19, 2007 |  View for printing |
Execute the Company’s http://chinookwireless.com/ short-range and long-range business objectives through effective marketing analysis and strategy.
Primary responsibilities include; Public Relations, Advertising, Promotions, Competitive Analysis, Market positioning, Market research, Company Graphics and trademarks, Ad agency management, Pricing, Marketing training, Product & Services development, and Sales Channel distribution services.
DUTIES AND RESPONSIBILITIES:
Execute the overall marketing strategy to effectively and efficiently drive brand and product awareness.
*Execution of marketing strategy, programs, and promotions to ensure marketing and product positioning for company growth and expansion.
*Target and implement competitive areas of the market and determine the appropriate marketing mix to drive product penetrations.
*Execute Strategic Programs/Partnerships.
*Provide direction on the creation of product education tools and training resources that enable sales associates to effectively communicate product features and benefits to consumers.
*Collaboration with Strategic Channels including Dealer, Retail and Direct Channel.
*Develop product launch plans and ensure execution. Lead product launch team and manage timelines and budget. Coordination and distribution of all product launch materials.
*Provide input and direction into the Field Marketing Coordinator team’s planned initiatives to drive product positioning, program execution, and key product training and launches.
*Prepare and distribute standardized marketing reports including Program Execution checklists.
*Work with Executive management and Director of Sales to create and implement successful channel sales plans.
MARKET ANALYSIS
- Analyze and define market for product growth and development.
- Researches, analyzes and monitors financial, technological and demographic factors so that market opportunities can be capitalized on and the effects of competitive activity may be minimized.
- Maintain a served-market analysis defining: total market, company market share (penetration) and competitor market share, and available market share by product.
- Research and analyze specific industry developments and trends that may affect present and future marketing needs of the company.
FORECAST
- Research and provide data to prepare, update, and control forecasts in all areas of Business Development.
- Coordinate company’s future market growth plans with direction from executive management.
- Develop working knowledge of new products and services in the industry and analyze market potential.
MARKETING AND BUSINESS PLANNING
- Develop marketing plans, business plans, sales strategies, and action plans for identified targets of business opportunity for all product and services.
- Establishes marketing goals to ensure share of marketing and profitability of company’s products and services.
- Execute Company’s advertising and promotion activities, including overseeing: print, electronic, radio, television, copywriting, design, layout, and production of promotional materials.
- Develops and recommends pricing strategies for product lines and ensures effective control of marketing results to be certain the achievement of marketing objectives are within designated budgets.
- Evaluates market reactions to advertising programs, store merchandising and products to ensure the timely adjustment of marketing strategy and plans to meet the changing competitive landscape.
- Plan and implement the company’s public relations activities, including representing the company at civic and professional functions.
- Maintain continuous contact with appropriate industry organizations, including CTIA – keep company current with industry marketing standards.
- Maintain good working relationship with local media outlets, outside advertising agencies and other products vendors.
- Establish and maintain efficient work relationship and communication with other departments to ensure consistent promotion of products and services and overall efficiency.
- Direct and supervise any outside contracted services related to marketing, within company guidelines.
- Works with graphic design and assists in overseeing copywriting, design, layout and production of collateral and promotional materials.
- Work effectively with entire team to ensure both internal and external customer expectations are met or exceeded at all times.
- Manage multiple associates and be expected to provide support and development to his/her group in achieving the goals of the department.
REPORTING
- Provide reports to management as required and /or requested.
- Provide monthly departmental report to executive management as required. FISCAL
- Responsible for developing annual budget for marketing department.
- Manage the overall company budget, forecast and strategic planning activities.
- Provide monthly budget update to supervisor.
- Develop and approve department expenditures.
Additional Job Duties and Responsibilities:
- Perform other duties and responsibilities as required to fulfill job function or as assigned.
Knowledge, Skills, and Abilities:
Knowledge of:
- Company policies, procedures, products and services.
- General office practices and procedures.
- Knowledge of the wireless network.
- Computer based programs (Excel, Microsoft office products)
- Time management and organizational skills.
- Skill to:
- Assess marketing standards and guidelines.
- Perform technical procedures.
- Operate various office equipment such as; a computer, 10-key machine, copy machine, fax machine and multi- line telephone.
General Company Requirements:
- The Director of Marketing candidate will possess the following experience and characteristics:
- College degree, MBA preferred
- Previous Marketing experience in a product or technology services company or advertising agency
- Excellent communication skills
- High energy level
- Team oriented work approach
- Previous supervisory experience
- A self starter attitude, able to operate with minimal direct supervision to achieve required objectives
- Demonstrated ability to create successful marketing programs
- Wireless industry experience would be helpful, but not required
- Possess a strategic mind able to develop company marketing direction recommendations from various data sources
(If you do apply for this position, please let them know you saw it on MATR.net Thank you)
Contact: Charles C. Morris, Senior Partner, Warren & Morris Ltd., Inc. 858-481-3388 cmorris@warrenmorrisltd.com.
Chip Cossitt, Partner, Warren & Morris Ltd., Inc. 858-538-0452 chip@warrenmorrisltd.com.
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