Old media seek to know Google, not just fear it

The stated mission of Google Inc. is to "organize the world’s information and make it universally accessible and useful."
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But media moguls from around the world converged on Harvard Business School recently to learn more about Google’s unstated mission which, as Harvard professor Thomas R. Eisenmann put it, is to "sell targeted advertising in every medium everywhere."

By Robert Weisman
Globe Columnist

Full Story: http://www.boston.com/business/technology/articles/2007/12/16/old_media_seek_to_know_google_not_just_fear_it/