Twin Efforts Aim to Popularize Online Giving. AOL Founder, Steve Case Wants the Not-So-Rich-and-Famous to Embrace Philanthropy

The old thinking goes that to change the world, you have to give millions. But young tech-savvy philanthropists are trying to prove otherwise.

Leveraging new technologies and the growth of social networking Web sites, several online-giving pioneers have been trying to expand the pool of potential donors by democratizing philanthropy and making it more transparent.

By Philip Rucker
Washington Post Staff Writer

Full Story: http://www.washingtonpost.com/wp-dyn/content/article/2007/12/12/AR2007121202505.html