Tourism chief sees shift in perception of Idaho as destination
| December 10, 2007 |  View for printing |
When Europeans think if Idaho, Karen Ballard wants them to remember the state for something more than famous potatoes.
And, thanks to a new four-state international marketing initiative, there's been a seismic shift in the way potential overseas visitors see Idaho, the state's new tourism director says.
"People are starting to place us in the mountains, which is where we belong, versus we grow potatoes and we're somewhere in the Midwest, one of those 'I' states," Ballard said recently.
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