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Montana Attorney General talks about Meth Project’s success

December 5, 2007 /

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The Great Falls Ad Club got some marketing and advertising tips from an unlikely source Wednesday.

Montana Attorney General Mike McGrath talked to more than 100 members and guests of the club about the marketing success behind the Montana Meth Project, which was the largest advertising campaign in state history.

By RICHARD PETERSON
Tribune Staff Writer

Full Story: http://www.greatfallstribune.com/apps/pbcs.dll/article?AID=/20071206/BUSINESS/712060305/1046/SPECIALSECTION05

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A successful ad campaign has put a face on the Montana Meth Project. Attorney General Mike McGrath spoke about the program’s accomplishments during a Great Falls Ad Club meeting Wednesday.

The ad campaign created to fight methamphetamine use has set Montana apart from the rest of the nation. According to the Montana’s Youth Risk Behavior Survey, meth use among teens has dropped nearly 50% since the start of the program two years ago.

Full Story: http://www.montanasnewsstation.com/Global/story.asp?S=7457189&nav=menu227_6