Give it a Whrrl: Service blends Net, friends’ advice

The Internet is handy for finding restaurants, stores and nightclubs, but word-of-mouth recommendations still rule.

Jeff Holden, 39, co-creator of a new service called Whrrl http://www.whrrl.com/ , hopes to marry the two. The goal: create a social discovery experience that combines the power of the Internet with the dead-on trustworthiness — and fun — of getting recommendations from friends.

By Leslie Cauley, USA TODAY

Full Story: http://www.usatoday.com/money/companies/management/2007-11-11-pelago_N.htm