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Today’s startups are burning midnight oil, not money

NEW YORK — There are a few hurdles between Landy Ung and her dream of growing her startup into a household name. One is the fact that her only outside funding comes from her mom’s fried chicken restaurant. Another is that her only full-time programmer is her boyfriend, who has a day job.

She and her boyfriend, Wan Hsi Yuan, 27, run the business, 8coupons.com, from their 500-square-foot studio apartment, meaning headquarters is, effectively, their couch. The business, which text messages discounts to users’ mobile phones, keeps Yuan and Ung, who is 28, up until 3 a.m. most nights. Then, Ung said, she sometimes finds herself lying awake, worrying.

"I need to watch a little National Geographic special on the rain forest or something before I go to sleep," she said.

Welcome to startup life in 2007.

By ELLEN SIMON
THE ASSOCIATED PRESS

Full Story: http://seattlepi.nwsource.com/business/339210_startup12.html

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