Branding key to business success. Brand Ranch Brand and Marketing Consultancy
| November 9, 2007 |  View for printing |
As a brand consultant, Michael Blanck has helped multinational corporations and mom-and-pop businesses find ways to stand out in a marketplace that can be crowded, cutthroat and bewildering.
Blanck is president of Brand Ranch Brand and Marketing Consultancy http://www.brandranch.us/ in Manhattan, Mont., and says one of the biggest challenges he faces is overcoming misconceptions about branding.
Branding can mean different things to different people. But here's how Blanck defines it:
By Tom Howard
Full Story: http://www.billingsbusiness.com/arti ... areness.txt
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