Branding Montana: State hopes to attract ‘geo-tourists’
| November 9, 2007 |  View for printing |
Travel Montana knows who the desirable out-of-state visitors are.
Now the state tourism promotion bureau’s task is to figure out how to get more of those people to come here.
Unrelated to a similar ongoing exercise in Helena http://matr.net/article-26157.html, Travel Montana is conducting its own branding study, aiming to bridge the gap between the state’s attractions and the people most wanted to visit the Treasure State.
By JOHN HARRINGTON, Independent Record
Full Story: http://helenair.com/articles/2007/11 ... 0907_03.txt
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