Consultant suggests Helena market itself as arts education destination. “The West’s Learning Center for the Arts.”
| October 17, 2007 |  View for printing |
With a wide range of artistic opportunities — but without broad depth in any one particular discipline — Helena might consider focusing its tourism marketing efforts on making the city known for educational opportunities in the arts of all kinds.
That was the message from a branding and marketing consultant Tuesday morning, who suggested that Helena brand itself as “The West’s Learning Center for the Arts.”
By JOHN HARRINGTON - Independent Record
Full Story: http://helenair.com/articles/2007/10 ... 1017_01.txt
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