Location Based Marketing - Theory and Practice
| October 5, 2007 |  View for printing |
Location Based Services (LBS) are increasingly back on the mobile marketing agenda, as both operators and independent technology companies seek to promote the technology that allows us to track the whereabouts of users’ mobile phones. For marketers, the theory goes, this potentially represents a very powerful opportunity – the means of targeting customers not only with the right message at the right time, but now, in the right place.
The promise held out to marketers goes something like this:
Published by: Russell Buckley http://mobhappy.com/
Full Paper: http://www.matr.net/files/LocationBasedMarketing.pdf
(Many thanks to Friedrick Schweitzer http://www.txtbus.net for passing this along. Russ)
No reader comments so far. Be the first to comment by clicking the button below.
Reprinted under the Fair Use doctrine of international copyright law. Full copyright retained by the original publication. In accordance with Title 17 U.S.C. Section 107, this material is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes.
