“Fast Forward: Designing for Constant Change” Study
| October 3, 2007 |  View for printing |
My buddies at Avenue A | Razorfish provided me this copy of a study called “Fast Forward: Designing for Constant Change.” It consists of thirteen essays and research that explore how consumers’ digital media habits affect the ways that companies should design user experiences and digital brands. The company wrote the report for marketers who are trying to design more effective online ads and websites in the face of rapid technological change. It is the result of 500 interviews conducted in July, 2007
Topics include social shopping, web site design, video, widgets, AJAX, RSS feeds, user interface, and mobile media devices. Here two key findings from the study:
By Guy Kawasaki http://blog.guykawasaki.com/
Full Discussion: http://blog.guykawasaki.com/2007/10/ ... ard-de.html
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