S. Jordan, Utah company's niche is managing customer feedback. Allegiance Technologies, Inc.
| September 19, 2007 |  View for printing |
During talks with Allegiance http://www.allegiance.com/company.php , of South Jordan, about the customer feedback-management software it offers, a CEO wondered how many comments his company was receiving.
"They ended up checking and they had a contact desk and an e-mail desk on their Web site," said Adam Edmunds of Allegiance. "They had 140,000 e-mails there that no one had ever looked at."
Rolling out a new software package this week, offering expertise on customer and employee loyalty and backed with $5.7 million of new financing, Allegiance is positioning itself to offer solutions to companies, such as the unnamed one above, that want to effectively manage a sometimes huge volume of customer comments.
By Tom Harvey The Salt Lake Tribune
Full Story: http://www.sltrib.com/business/ci_6932738
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