Social networking Web sites grow up. Tech investors, entrepreneurs focusing on baby boomers
| September 15, 2007 |
Older people are sticky.
That is the latest view from the Silicon Valley. Technology investors and entrepreneurs, long obsessed with connecting to teenagers and 20-somethings, are starting a host of new social networking sites aimed at baby boomers and graying computer users.
The sites have names like Eons, Rezoom, Multiply, Maya's Mom, Boomj and Boomertown. They look like Facebook -- with wrinkles.
By MATT RICHTEL THE NEW YORK TIMES
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