What if Washington teamed up with Oregon to create a regional tourism program?

What if we teamed with Oregon …

In July 2000, I sold my advertising and public-relations firm to a large New York City agency. And, even though I grew up on the East Coast, I was still surprised how unaware the rest of the country is about the Northwest. To many we are still the land of rain, volcanoes and lumber.

Say "Seattle area" to an East Coaster and the answer is not, "Oh, that is where Microsoft (or Starbucks or Boeing) is located"; rather, it is more likely to be, "Oh, it rains a lot there."

By Ralph Fascitelli

Special to The Times

Full Story: http://seattletimes.nwsource.com/html/opinion/2003883483_fascitelli14.html?syndication=rss