Central Idaho trying to entice tourists following wildfire
| September 9, 2007 |  View for printing |
After losing millions of tourist dollars because of a wildfire that threatened thousands of homes and Sun Valley Resort's ski area, officials in central Idaho are planning a public relations campaign to draw in visitors.
"We're going to work the PR angle as hard as we can," Carol Waller, executive director of the Sun Valley-Ketchum Chamber and Visitors Bureau, told the Idaho Mountain Express.
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