A Billionaire Fights Meth Addiction In Montana, 8/31. PBS
| August 31, 2007 |  View for printing |
This Friday, PBS' NOW will air a story on the Montana Meth Project as part of its "Enterprising Ideas" series, which highlights the world's leading social entrepreneurs and how they are using business tools to tackle major social problems. See below for details about airtime and program content.
A Billionaire Fights Meth Addiction in Montana
NOW on PBS
Airdate: Friday, August 31, 2007 at 8:30 p.m. EDT on PBS
Check local listings at http://www.pbs.org/now/sched.html
Enterprising Ideas
When Tom Siebel, a billionaire software developer and part-time Montana resident, learned the devastating effect methamphetamine addiction was having on our nation, he decided to use successful marketing techniques - and $20 million from his own wallet - to "un-sell" the deadly and highly addictive drug. It's called the Montana Meth Project. On Friday, August 31, NOW's David Brancaccio talks with the philanthropist about blitzing the state with stark and shocking ad campaigns designed to prevent Meth use out of the shadows and get into the faces of kids. The results are promising, and his idea is spreading around the country.
Be sure to tune in this Friday-tomorrow-to see the latest national coverage of the Montana Meth Project.
Have a great holiday weekend,
Montana Meth Project Staff
Nick Domitrovich
MONTANA METH PROJECT
PO BOX 8944
MISSOULA, MT 59807
ph: (406) 721.2538
fax: (406) 549.9615
Support the Montana Meth Project!
To make a donation and learn more,
visit http://www.montanameth.org
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