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Firms Go Online To Train Employees

A few years ago, David Dam, head of sales development for Golden Harvest Seeds Inc., was frustrated with his company’s sales-training program for 250 employees and 2,000 independent crop-seed dealers. Mr. Dam would rent meeting rooms for 30 people, and only 15 would show up. He had trouble finding great trainers. Fuel prices were making travel more expensive, and the sessions took valuable time out of workers’ days.

But in the spring of 2004, Mr. Dam’s company tried planting some seeds in a new field — online training.

By RAYMUND FLANDEZ
Staff Reporter of The Wall Street Journal.

Full Story: http://www.startupjournal.com/columnists/enterprise/20070815-flandez.html?sjcontent=mail

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