MSU branding itself as University of the Yellowstone

For decades it was joked about as Moo U.

Lately it’s adopted a more-hip nickname, Trout U.

And now, Montana State University http://www.montana.edu/ is calling itself by a cool new name, the University of the Yellowstone. MSU is so intent on getting exclusive use of that moniker, it has applied to the federal government for a trademark.

By GAIL SCHONTZLER, Chronicle Staff Writer

Full Story: http://bozemandailychronicle.com/articles/2007/08/11/news/10university.txt