Venture Capital Firms Set Their Sights on New Ideas — Not New Technologies

It has never been easier to start an Internet company. Create a web site, begin a "viral" marketing campaign to grow word-of-mouth and acquire an audience, garner some ad revenues, generate venture capital funding and sell out to a web giant such as Yahoo or Google. Startup costs can be minimized by using standard technology and by outsourcing corporate functions such as advertising sales. The business model, at least initially, is optional.

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