Is Your Workforce Strange Enough to Guarantee Competitive Advantage?

According to Daniel M. Cable, what characterizes successful companies these days is "a strikingly different, obsessively focused" workforce, one that — compared to competitors’ workforces — is "downright strange."

Cable, a management professor at the Kenan-Flagler Business School at the University of North Carolina, makes his case in a new book titled, Change to Strange: Create a Great Organization by Building a Strange Workforce (Wharton School Publishing). To get the best results, Cable says, companies have to build a workforce "that is extraordinary in a way that customers care about." Below, Knowledge@Wharton excerpts a section of the book.

Full Story; http://knowledge.wharton.upenn.edu/article.cfm?articleid=1768