Is Your Workforce Strange Enough to Guarantee Competitive Advantage?
| July 12, 2007 |  View for printing |
According to Daniel M. Cable, what characterizes successful companies these days is "a strikingly different, obsessively focused" workforce, one that -- compared to competitors' workforces -- is "downright strange."
Cable, a management professor at the Kenan-Flagler Business School at the University of North Carolina, makes his case in a new book titled, Change to Strange: Create a Great Organization by Building a Strange Workforce (Wharton School Publishing). To get the best results, Cable says, companies have to build a workforce "that is extraordinary in a way that customers care about." Below, Knowledge@Wharton excerpts a section of the book.
Full Story; http://knowledge.wharton.upenn.edu/a ... icleid=1768 
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