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Plum Creek steps up public relations in anticipation of selling residential real estate.
The state of Montana’s largest landowner, visible across some 1.3 million forest-acres, is set to become even more noticeable in coming months, with a new public relations campaign already under way.
“We’re beefing up our efforts,” said Kathy Budinick, spokeswoman for Plum Creek Timber Co. http://www.plumcreek.com/ “We’re stepping up our communication effort in general, across the board.”
The company is meeting with public relations and marketing professionals in Missoula, and with economists and demographers, too, to help better target its message.
By MICHAEL JAMISON of the Missoulian
Full Story: http://www.missoulian.com/articles/2007/06/11/news/local/news02.txt
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