Ray Hopewood for President! Viral campaign spreading. Online marketing effort may germinate into business leads

For all the new ways companies have to get the word out these days, they face an increasing challenge to cut through the cluttered landscape. Viral marketing — so named for the way people pass the message from one to another, akin to the way germs are spread — represents an increasingly popular means of getting customers involved in the message.

Where to find the bogus Hopewood campaign

http://www.rayhopewood.com

Dan Fost, Chronicle Staff Writer

Full Story: http://sfgate.com/cgi-bin/article.cgi?f=/c/a/2007/06/09/BUG9VQC8QC1.DTL