Bill Gates on local advertising: Yellow Pages gone in 5 years

If you have a business that has ever gotten a customer via the yellow pages and you don’t show up in Google search results for applicable categorical searches your business is invisible to a large percentage of your potential customers.

Full Story: http://blog.sunvalleyonline.com/index.php/dchase/1482/

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Caution Sign for Yellow Pages

A new survey shows that more consumers are going to Internet search engines for local shopping information rather than their phone books.

Full Story: http://www.emarketer.com/Article.aspx?id=1003321