Consultant to help Helena create brand

In a four-hour meeting he dubbed a “conversation starter,” Roger Brooks of Destination Development offered his initial insights into Helena from the eyes of a visitor, spotlighted some of the city’s strengths and challenges and outlined his plans for the next several months to work with interests from across town on developing a brand and marketing strategy for Helena to increase visitor spending.

By JOHN HARRINGTON – IR Staff Writer

Full Story: http://helenair.com/articles/2007/05/11/helena/000brand.txt