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Yahoo rounds up up-and-comers

April 28, 2007 /

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Yahoo on Friday unveiled an ambitious initiative called Brickhouse that will probably either burnish Yahoo’s lackluster reputation for innovation – or tarnish it more.

Brickhouse, which gets its name from a previous internal Yahoo project, is a tech incubator that the search giant hopes will produce the kinds of promising new technologies it has historically been forced to buy and bring in-house, as it did with e-mail service start-up OddPost, photo-sharing site Flickr, and blog tracker MyBlogLog.

Yet unlike typical incubators that provide start-up companies with office space in exchange for an equity stake, Brickhouse, in San Francisco, will provide Yahoo employees with offices in exchange for ownership of what they produce.

By Constance Loizos
Mercury News

Full Story: http://www.mercurynews.com/business/ci_5772892?nclick_check=1

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